There are dozens of CRMs on the market, and many make the same claims: better contact management, automation capabilities, AI, etc.
Seriously, it all starts to blend together. But between them all – HubSpot, Salesforce, Pipedrive, Zoho, Close, and many more – we can confidently say that sales teams love using HubSpot, and that comes from using HubSpot ourselves and working with over 7,000 happy HubSpot customers!
HubSpot stands out as a comprehensive solution that integrates marketing, sales, and customer service into one streamlined system. But anyone can just say that, so we’re tallying up the top 13 reasons sales teams love using HubSpot (and you will too) in this guide.
The tldr: Key Takeaways
Short on time? Here’s the gist:
- HubSpot combines marketing, sales, and service tools into a single platform for efficient management.
- Create and modify websites easily with HubSpot’s drag-and-drop interface—no coding skills needed.
- Automate tasks, reduce manual work, and see tangible growth in revenue and customer satisfaction.
- HubSpot’s inbound marketing strategies help capture more high-quality leads, driving more traffic and conversions.
If you have eight or so minutes to spare, grab a cup of coffee and read the rest:
13 Reasons Sales Teams Love HubSpot
After reading through this list, it's clear why sales teams love HubSpot so much.
We use HubSpot daily to grow Hublead, and find sales teams consistently choose HubSpot for the following reasons:
- All-in-one software
- Intuitive and easy to use
- No-code capabilities
- Enhanced lead gen tools
- Sales process and management tools
- Powerful AI tools
- Data enrichment capabilities
- Quantifiable ROI
- In-depth reporting and analytics
- Stellar customer experience
- Scales as you grow
- Seamlessly integrates with your favorite tools
- Stellar support
Let’s explore each of these in more detail next!
All-in-One Software Solution
HubSpot is more than just a CRM—it's a full-suite solution that combines marketing software, sales software, and customer service software in one platform. This means you no longer need to rely on separate systems for each business function, improving both the internal and external experience.
HubSpot offers everything under one roof, including email marketing, social media management, landing page creation, and sales pipeline tracking.
With HubSpot, your teams can work from the same platform, ensuring consistency in communication and data sharing across departments. By unifying these tools, you can streamline operations, eliminate silos, and enhance collaboration between marketing, sales, and support teams - increasing the overall efficiency.
Intuitive Interface and Easy Adoption
One of HubSpot's key strengths is its user-friendly interface, which simplifies the learning curve for new users. The platform's clean, intuitive design ensures that anyone, regardless of technical background, can easily navigate the system. This ease of use reduces the time spent on training and onboarding, allowing your teams to focus on driving business results quickly.
HubSpot also offers extensive support and training resources through its HubSpot Academy, providing users with video tutorials, courses, and certifications that ensure teams can get up to speed quickly and efficiently.
The marketing team has a dedicated space, and the sales team benefits from the prospecting tool and the HubSpot LinkedIn Integration. This setup improves adoption and collaboration for both teams.
Customization Without Coding
HubSpot’s no-code customizability makes it easy for non-technical users to modify webpages, forms, and landing pages with its drag-and-drop editor.
Businesses can quickly update their sites using ready-to-use customizable templates, eliminating the need for external developers and reducing costs. This instant control empowers users of all skill levels to manage and optimize their platforms effortlessly.
The HubSpot Outbound Handbook
Run an effective outbound campaign that keeps your pipeline full.
Enhanced Lead Generation
Lead generation is crucial for business growth, and HubSpot excels in helping businesses attract, capture, and convert leads effectively. With HubSpot, you can create optimized landing pages with built-in forms that are designed to convert visitors into leads. Additionally, the platform offers customizable calls-to-action (CTAs) that guide prospects through every stage of the buyer's journey.
HubSpot’s lead scoring feature further enhances lead management by tracking engagement with your content. This helps prioritize high-quality leads, enabling sales teams to focus on prospects most likely to convert, ultimately improving close rates.
The impact of HubSpot is evident: businesses using the platform report a remarkable 129% increase in inbound leads compared to previous results.
Superior Sales Process Management
HubSpot Sales Hub simplifies the sales process with pipeline management, deal tracking, and automation. It keeps sales teams organized by tracking every interaction with prospects, automating follow-ups, scheduling meetings, and tracking email engagement—all in one platform.
With HubSpot, your sales team gains full visibility into the sales pipeline, helping them manage deals more effectively and close more business.
Organizations using HubSpot have seen a 55% increase in deal closures after one year. When businesses integrate HubSpot's Marketing, Sales, and Service Hubs, they experience a 79% increase in closed deals, highlighting the power of alignment between these key departments.
Powerful AI Tools
Using ChatGPT or Claude? Those are great… but they’re not tied to your CRM (aside from custom integrations or CRM connectors). Unlike generic AI tools, Breeze AI is fully integrated into HubSpot’s Smart CRM, making AI adoption effortless and scalable.
- No need for technical expertise – Breeze AI is built for easy adoption with a user-friendly interface.
- Fast implementation – No complex setup required; just enable it within HubSpot.
- Works across all customer touchpoints – From lead generation to customer support, Breeze AI unifies automation and data-driven insights.
- Boost Productivity – Automate time-consuming tasks, freeing up resources for strategic growth.
Think of Breeze Copilot as your embedded HubSpot expert right in your portal. Breeze’s CoPilot is designed to generate content, automate processes, summarize CRM data, and more.
Easily accessible through the dashboard, Breeze AI enables direct workflow automation and content development, significantly reducing time and labor in website creation.
Learn more about HubSpot’s Breeze AI and how sales teams can leverage it.
Data Enrichment Capabilities to Fuel Your Sales Process
Automating workflows is just the tip of the iceberg. Breeze AI can empower you to make better (and smarter) sales decisions by bringing you key data and insights.
Breeze Intelligence tools elevate data analysis capabilities by enriching CRM records and refining customer insights. With an extensive database of 200M+ company profiles, businesses can enhance targeting, analyze customer behavior, and boost conversion rates.
Key Features of Breeze Intelligence
- Optimize lead generation with auto-filled and shortened forms for higher conversions.
- Analyze buyer intent by tracking visitor behavior on website pages.
- Enrich CRM records with high-quality data for precise targeting.
Recommendation: For better lead generation, we recommend integrating HubSpot with the LinkedIn Sales Navigator to enrich CRM data and target high-intent leads more effectively.
Learn more about the best data enrichment tools for HubSpot.
Quantifiable ROI
In addition to streamlining operations, HubSpot is designed to deliver quantifiable ROI. By automating manual sales tasks and integrating customer data seamlessly, businesses can focus on strategic initiatives, ultimately driving revenue growth.
This reduction in administrative overhead boosts productivity while increasing customer satisfaction.
The result? A higher return on investment that empowers businesses to scale more effectively.
In-Depth Reporting and Analytics
For marketing and sales teams, data-driven decisions are essential for success. HubSpot offers robust analytics and reporting tools that help you measure the effectiveness of your efforts, making it easier to monitor performance and optimize strategies.
HubSpot’s customizable dashboards allow you to track key performance indicators (KPIs) such as website traffic, conversion rates, and deal progress, all in one place. This gives your team real-time visibility into how both marketing and sales efforts are performing, enabling better decision-making.
By regularly reviewing these metrics, teams can make informed adjustments to drive growth. HubSpot’s advanced reporting capabilities also offer deep insights into consumer behavior and campaign performance across multiple platforms, ensuring both marketing and sales teams are aligned for maximum results.
Superior Customer Experience
Customer service plays a vital role in retaining customers and building long-term relationships. HubSpot’s Service Hub equips your support team with the tools needed to deliver exceptional customer experiences. The HubSpot customer platform includes ticketing systems, knowledge bases, and live chat functionality, enabling your team to resolve customer inquiries quickly.
The Service Hub also integrates seamlessly with the CRM, giving your support team full visibility into each customer’s history and interactions. This enables personalized responses that enhance customer satisfaction and loyalty.
Scalable Solutions for Growing Businesses
HubSpot’s modular approach makes it an ideal CRM for businesses of all sizes, from startups to large enterprises. The platform offers different tiers of services, allowing you to start with the free CRM and scale up as your business grows. HubSpot’s scalability ensures that your CRM can grow alongside your business, without the need for major overhauls or migrations.
Whether you need advanced features like custom objects or enterprise-level reporting, HubSpot has the tools to support your business as it expands.
Seamless Integration with Other Tools
HubSpot offers a vast integration marketplace, allowing you to connect the platform with over 1,700 third-party applications. From e-commerce tools like Shopify to email platforms like Mailchimp, HubSpot’s integration options ensure that all your business tools work together seamlessly.
If your sales team invests heavily in prospecting on LinkedIn, then we recommend checking out Hublead.
Hublead is a Chrome extension that seamlessly syncs LinkedIn with HubSpot, allowing you to:
And more!
Hublead helps to streamline data sharing across platforms, saving time and eliminating busywork in the process.
With all those hours saved, that means more time for emailing, DMing, calling, and closing.
Looking to Level Up Your HubSpot Prospecting Flow? Download the Free HubSpot Outbound Guide
We can sum this article up in one sentence: other CRMs take up time, HubSpot saves it.
With easy-to-use features, automation, AI, and seamless integrations with your favorite tools, HubSpot can take a solid sales team and turn them into an elite force of A-players. It’s no understatement to say that HubSpot can be a game-changer for any business, but there are a few ways to leverage it even further.
Click the button below to download the free HubSpot outbound guide. In this guide, you'll learn how to leverage HubSpot to its fullest extent to drive your prospecting and outbound process.
Frequently Asked Questions
What are the key benefits of using HubSpot?
HubSpot offers an all-in-one platform that integrates marketing, sales, and service tools, providing seamless automation, customizable features without coding, an intuitive interface, and a wide marketplace of third-party integrations.
How does HubSpot compare to Salesforce?
HubSpot is user-friendly with a more accessible platform for small and growing businesses. It offers better integration between marketing and sales, a free plan, and an intuitive interface, unlike Salesforce’s more complex system.
What is HubSpot best for?
HubSpot excels in inbound marketing, lead generation, customer relationship management (CRM), and content marketing. It provides tools to track, engage, and nurture leads through the entire sales funnel.
What makes HubSpot’s CMS different from others?
HubSpot’s CMS is designed for marketers, offering a flexible, drag-and-drop interface that requires no coding, allowing businesses to easily build and customize web pages while maintaining brand consistency.
The HubSpot Outbound Handbook
Run an effective outbound campaign that keeps your pipeline full.
