Get The Most Out of HubSpot Breeze Enrichment: A Guide for Sales Teams

HubSpot is a powerhouse of a CRM.

That’s not just a marketing claim anymore: HubSpot powers over 248,000 businesses and holds 38% of the global marketing automation market. 

HubSpot has emerged from a CRM that lagged far behind the likes of Salesforce to a force in its own right, and part of that recent growth is due to the latest enhancements from Breeze Intelligence. Breeze is HubSpot’s entrant in the AI market. Breeze automatically spots patterns, enriches data, and helps sales teams make better decisions while using their CRM. 

But as helpful as Breeze is, it’s not the perfect tool for every use case. Breeze was built with CRM users in mind (mainly RevOps and data teams) – not always an effective setup for reps in the trenches trying to prospect in real time.

If you’re a rep struggling to make HubSpot work smarter and not harder for your prospecting flow, then read on for a full breakdown of what Breeze offers and how to make the most of it.

What is Enrichment and Why Does it Matter?

You see it mentioned almost daily on LinkedIn from sales gurus and GTM engineers: data enrichment.

Though many of the aforementioned folks are trying to sell a complex suite of services or courses, data enrichment isn’t quite that complicated. Data enrichment is the practice of filling in gaps in your knowledge about your prospects. 

That could be things like their name and email address, or more strategic things like their company size, technology they use, or buying cycle. Data enrichment is critical for effective prospecting because it allows you to do the following:

• Improve lead qualification with enhanced information (like company size and revenue).
• Build highly targeted marketing campaigns with precise segmentation.
• Automate workflows based on accurate and updated data, leading to more effective follow-ups.
• Maintain a clean database, eliminating redundant or outdated information.

A reliable data enrichment strategy is no longer optional, so read on for a guide on getting the most out of HubSpot’s Breeze Intelligence in your sales process.

What Is HubSpot Breeze Enrichment?

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Breeze Intelligence is HubSpot’s answer to the AI-powered enrichment craze. HubSpot introduced Breeze to provide built-in data enrichment that fills in the blanks in your CRM. Theoretically, this gives you better and more accurate data to find quality leads and refine your outreach with more targeted messaging.

What Type of Data can be Enriched in HubSpot?

HubSpot Breeze Intelligence can enrich your CRM with information on contacts like:

• Company size
• Revenue range
• Industry
• Location
• Website
• Buyer intent indicators

You’ll find these fields updated automatically when Breeze is active on your HubSpot account. Breeze can come in handy, though, with their website visitor identification tools to show you who is visiting your website and whether they are taking key actions. This is HubSpot’s answer to popular tools like RB2B, which can enhance your prospecting efforts and provide warm-ish leads to reach out to.

Breeze’s goal is simple: cleaner, more complete records without manual input.

You can access Breeze through HubSpot’s intelligence tab, where you’ll choose how and when enrichment happens. There are two options:

• Manual enrichment: You click to enrich when needed.
• Continuous enrichment: HubSpot updates records as new data becomes available.

Breeze enrichment works well for RevOps and marketing teams managing campaigns or building lists. For company enrichment specifically, it’s great at improving company profiles and surfacing new insights that help you implement better segmentation.

What is Breeze Intelligence Best at?

I’m not about to say that Breeze isn’t a top-notch data enrichment tool for HubSpot. It’s built with the HubSpot CRM in mind and perfectly melds with your HubSpot portal.

Breeze Intelligence does some things really well. It's built for company data management at scale, and that includes cleaning up CRM records, auto-filling company profiles, and helping RevOps teams get a better view of what's in the pipeline.

If you're running ABM campaigns or using HubSpot to nurture leads, Breeze is helpful for:

• Company enrichment: Filling in firmographic details like industry, employee count, and revenue.
• Intent-based routing: Identifying companies that visit your site and recognizing the ones that might be ready to buy.
• Shortening forms: Using existing data to reduce friction during sign-up or demo requests.

When you’re planning workflows or building smart lists inside HubSpot, Breeze is a great foundation. The problem is that sales teams aren’t always working inside HubSpot.

More often than not, sales teams are prospecting outside of HubSpot on channels like LinkedIn, where they can discover, engage with, and message prospects.

Breeze is Great… But Watch out for These Limitations

There’s one fatal flaw to Breeze for the enterprising sales rep: it really only works in HubSpot.

As said above, Breeze is a fantastic AI companion to HubSpot and can rapidly speed up your prospecting and sales processes. But it’s not perfect.

The most common complaint that we hear from reps is the simple fact that leveraging Breeze in your workflow requires you to be in HubSpot, but in reality, you’re probably cycling through multiple tabs at any given moment. 

To illustrate this, though, let’s look at a real-world example.

A Real-World Scenario: Prospecting on LinkedIn

Let’s say you’re a sales rep actively using LinkedIn as a prospecting channel to complement your email and phone outreach. Any given day, you are searching for leads, connecting with them, engaging meaningfully with their content, and messaging them to start conversations. 

This in itself is a ton of work – do you really have time to cycle through tabs to check if data already exists in HubSpot?

When prospecting on LinkedIn, you need to know things like:

• Is this person already in the CRM?
• Do we have their business email address?
• Has anyone from our team contacted them?
• Is the company record already enriched?

Breeze might have that data, but if you can’t access it without switching tools, it slows everything down. While Breeze does great when it comes to enriching CRM records in the background, it doesn’t bring those insights into the places where sales conversations are actually happening. 

For reps working directly on LinkedIn, that gap becomes a daily problem.

To be sure, HubSpot has invested in more features to support enrichment workflows, including Breeze Copilot and Breeze AI Agents. But even with these systems running, reps still end up asking the same question: “Why can’t I just see this when I’m talking to someone on LinkedIn?”

Fortunately, there are a few alternatives to consider.

The Best Breeze Enrichment Alternatives

If you find yourself limited by Breeze Intelligence’s capabilities, don’t worry, there are plenty of tools to choose from. 

The top data enrichment alternatives we’d recommend are:

• Hublead
• Apollo
• Clay

Let’s walk through each one.

Hublead

Hublead is the ultimate tool for sales reps who prospect on LinkedIn and want accurate and up-to-date data in their HubSpot CRM.

Hublead is specifically designed for reps who build relationships and update their pipelines in real time by seamlessly integrating LinkedIn activities with HubSpot while enriching contact lists.

With Hublead, you can:

• Click once to sync the contact to HubSpot.
• Enrich the record instantly with verified business email, phone number, and company info.
• Log invitations and messages automatically (no more forgetting who you contacted).

Hublead makes company enrichment and contact syncing frictionless. And it works whether you’re using free LinkedIn or Sales Navigator, which means you don't even need Sales Hub Pro. Hublead offers excellent data enrichment tools as well:

• Enrich contact records with verified company and contact data.
• De-duplicate records as you prospect on LinkedIn. 
• Get actionable insights on each contact record from your prospecting activity.

And you can get started in under 2 minutes. Just install the HubSpot LinkedIn Chrome extension, visit a LinkedIn profile, and click to sync. No API keys and no Sales Navigator subscription required. Just one Chrome extension and several hours saved each week.

Apollo

Apollo.io is an all-in-one sales platform that enriches data, streamlines workflows, and enhances engagement to help businesses connect with their ideal customers more effectively. Contrary to ZoomInfo, Apollo offers a more budget-friendly solution with built-in email automation and sequencing, making it particularly suited for outreach campaigns.

Clay

How do you know someone uses Clay? They’ll probably post something on LinkedIn about it.

Clay has caught the GTM world on fire, and for good reason – it’s a powerful data enrichment tool. Clay allows you to build a list of leads based on set filters, and then enrich them with information like email, phone number, recent news, funding – you name it. 

Check out our guide to the best data enrichment tools for HubSpot for more info on these and more options to choose from!

Why Sales Teams Love Hublead Enrichment for HubSpot

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When you’re busy finding leads, crafting messages, following, commenting, and DMing, it’s easy to end up with several tabs spread across two screens on your desk. 

Do you really want to hop back and forth between them? Instead of pulling you back into a dashboard, Hublead brings the enrichment to you.

With Hublead, one click is all you need, and each lead you find on LinkedIn is in your HubSpot CRM, complete with verified business email address, phone number, and company info. 

Here’s the standard “day in the life” for an outbound rep before using Hublead:

• You find a good lead on LinkedIn.
• You jump into HubSpot to see if they’re in your CRM.
• You search manually. Maybe they’re there, maybe not.
• You open another tab to check their email. Another to log past activity. Another tab to message them.
• Somewhere in there, you forget why you opened half the tabs.
• You go back to LinkedIn and hope you didn’t miss your window.

Woof. That’s a lot of time spent on manual work and a lot less on actual prospecting. Now, with Hublead, that same rep’s day is transformed:

• You’re on LinkedIn and spot a potential lead.
• You click “Add to CRM.”
• Hublead enriches the profile with a verified business email address, phone number, and full company profile.
• It syncs everything straight to HubSpot, including connection status, messages, and invites.
• You move on to your next lead with no copy-pasting, no duplicate records, and no slowdown.

It’s faster, less cluttered, easier to manage, and frankly, more enjoyable. You’re no longer fighting your tech stack, you’re just doing your job!

Side-by-Side: Breeze vs. Hublead

Both Breeze and Hublead work for company enrichment and access to buyer data, but the difference is how and where you access it. Breeze lives in the CRM. Hublead lives in the browser, where reps actually work.

Why Simplicity Beats Sophistication

Breeze is part of a broader system that works best when your entire workflow lives inside HubSpot. It assumes you’re reviewing dashboards, managing Breeze Intelligence credits, or checking in on which contact fields need to be refreshed.

That’s a great fit for operations teams that live in HubSpot and HubSpot alone.

But reps don’t prospect in a vacuum. They work in a fast-paced environment, and when your tools add friction instead of removing it, even the smartest platform can slow you down.

Hublead helps by staying out of the way. It gives you what you need (enriched data, context, history), exactly where you need it (LinkedIn, Sales Nav), and when you need it (now). And because it syncs all these data points back into HubSpot instantly, you still get the backend value your ops team needs, just without making reps jump through hoops.

Don’t be Beaten by Breeze’s Limitations – Try Hublead for Free Today!

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To be clear, Hublead isn’t here to replace Breeze. It’s here to extend it by taking that same power and bringing it out of the CRM and into the field.

HubSpot Breeze Intelligence has the depth to power serious RevOps work. But if you’re on the ground doing sales, you need more than backend power.

You need speed, simplicity, and better data quality. Hublead makes enrichment part of your workflow, not a step that interrupts it. One click, full context, clean CRM, all without breaking your rhythm.

Try Hublead for free and feel the difference in your next 5 minutes of prospecting. You’ll get the best of both worlds: Breeze-grade data, without the dashboard shuffle.

Frequently Asked Questions

How Many Credits Does HubSpot Breeze Enrichment Cost?

HubSpot Breeze Enrichment uses a credit system, typically costing one credit per enriched company profile or contact record. Users select a credit tier or credit pack based on their needs, allowing efficient data management and precise control over enrichment spending.

What’s the Difference Between Breeze Intelligence and Hublead?

Breeze Intelligence enriches data primarily within the HubSpot CRM platform, which benefits marketing teams and RevOps. Hublead, on the other hand, enriches contact and company data directly within LinkedIn, making it ideal for sales reps actively prospecting without needing to switch tools or manage Breeze Intelligence credits.

Can Breeze Intelligence Improve Conversion Rates?

Yes, Breeze Intelligence supports higher conversion rates by enriching your CRM records with accurate buyer intent and firmographic data. This enables sales teams to identify prospects efficiently, streamline lead scoring, and tailor marketing efforts to their ideal customer profiles.

How Does Breeze Intelligence Enhance Data Accuracy?

Breeze Intelligence enhances data accuracy by automatically enriching contact and company records within your HubSpot account. It ensures data quality by regularly updating fields such as industry, location, annual revenue, and other actionable insights to support better decision-making.

What Exactly Is HubSpot Breeze Enrichment?

HubSpot Breeze Enrichment is a built-in data enrichment tool that automatically enhances data accuracy by filling in missing contact and company records. It gathers enriched data like company size, annual revenue, and buyer intent from reliable public sources to improve your sales efforts and marketing campaigns.